Participants in the Revera and Reel Youth - Age is More Film Project reviewing their film

Revera and
Reel Youth

We are passionate about redefining aging

We want to showcase and celebrate the ageless spirit of older people. We want to end ageism.

Age Is More is Revera’s social cause dedicated to changing negative attitudes about aging. Along with our partners, we aim to raise awareness about this important issue and help make a difference in the lives of older people.

Revera partners with Reel Youth

Two participants - an older woman and a younger woman - of the Revera and Reel Youth - Age is More Film Project

Reel Youth is a not-for-profit program that encourages youth, adults and organizations to create and distribute compelling films.

In 2013, Revera partnered with Reel Youth to create the Revera and Reel Youth Age is More Film Project. This intergenerational initiative has brought together older Canadians and youth from across the country, who have created compelling short films that touch on important social issues including ageism, changing gender roles in society, innovation and the impact of war on Canadians’ lives.

This project has published more than 280 films to-date and has created life-long relationships between the older adults and the youth participants. With partnerships like Reel Youth, Revera aims to shed light on ageism, challenge the assumptions of aging and recognize the valuable contributions of older adults to society.

Behind the Scenes of The Revera and Reel Youth Age is More Film Project
Through this process the youth and older adults have forged new intergenerational friendships. Check out this behind the scenes video to see how the films were developed and how the participants have broken down stigmas about each other to found common areas of interest.
“If I go back I would tell myself ‘do the best you can’ and enjoy the journey”
“I hope that the next generation does for others whatever they can and also to remember to do well for themselves.”
“It's like I gave myself permission... to be myself.”

To watch additional videos, please visit our YouTube channel.