Ageism is the most prevalent form of prejudice in Canada. Older adults can see their lifetime of contributions minimized and their independence eroded as they age and their needs change. Revera launched its Age is More platform to change how society perceives aging and to raise awareness of the contributions and abilities of older adults. Age is More challenges negative attitudes, stereotypes and misconceptions of ageism and provides a platform for seniors’ voices to be heard. We believe strongly that every older adult has a story to tell and a contribution to make, which is why we create meaningful opportunities for our residents to give back to their communities and continue to pursue the things that are most important to them.
Everyone is a human being regardless of their age or ability, and they deserve to be recognized and celebrated as such. We value each individual and provide opportunities to nurture their mind, body and ageless spirit. We do this through The Revera and Reel Youth Age is More Film Project. This program connects young filmmakers with our residents so that residents can tell their own stories and pass on the wisdom of their lived experiences.
Inspired by our residents
“I’ve always stressed the importance of living a life of purpose, and I think this is a particularly valuable message to share with Canadian seniors. Seniors are a great value to our communities and continue to work toward building a better world for future generations.”
Dr. Rhonda Collins brings passion and expertise in memory care, dementia, falls prevention and clinical quality improvement to the role of Revera’s Chief Medical Officer – a first for the Canadian senior living sector. Dr. Collins is a family physician with a certificate of added competence in Care of the Elderly from the College of Family Physicians of Canada. She is an integral part of our leadership team as she informs and guides our policies around clinical care for our residents in our retirement and long term care homes.
Through her blogs, Dr. Collins is a strong advocate for her patients and Revera’s residents, with her main focus on improving the lives of older adults. From her work destigmatizing dementia through her podcast series, Forget Me Not, to her constant advocacy against the practice of polypharmacy, Dr. Collins shares her expertise so that older adults and families can take charge of their health and make the most informed decisions possible.
“Supporting older adults has been my passion from my early days as a nurse to my current job as a physician and Chief Medical Officer. Every day when I come to work, I strive to make a difference in the lives of our residents that will allow them to live fully and meaningfully.”